STRATEGIC COMMUNICATIONS + PUBLIC AFFAIRS
Reputation.
Risk.
Response.
Strategic communications and public affairs counsel for energy companies and municipalities operating under pressure.
Counsel for leaders when scrutiny is increasing, facts are still developing, and stakeholders are working from different assumptions.
EXPERIENCE FROM BOTH SIDES OF THE STORY
Aramco
ExxonMobil
Reuters
Breakwater Strategy
Edelman
Built in newsrooms, agencies, and corporate affairs.
He has reported the story, advised the company, and led the response.
Terry Wade brings more than two decades of experience across journalism, agency counsel, corporate affairs, international markets, and the global energy sector.
That perspective matters when operational decisions, regulatory scrutiny, media attention, financial consequences, and public perception collide.
When the facts are moving, the response still has to hold.
ADVISORY SERVICES
The message is rarely the first problem. The work starts with the fact pattern, the decision path, and the places where internal alignment can break.
01
Reputation & Risk
Anticipate reputational exposure, clarify stakeholder concerns, and prepare leadership before scrutiny escalates.
02
Media Relations
Develop disciplined media strategies for high-profile coverage, investigative reporting, and ongoing engagement.
03
Crisis Preparedness & Response
Prepare leadership, align decision-makers, and communicate clearly when facts are changing quickly.
04
Public Affairs
Navigate regulatory, political, community, and stakeholder environments where business decisions carry public consequences.
05
Executive Communications
Prepare executives for interviews, testimony, speeches, earnings communications, and other high-visibility moments.
THE PRINCIPAL
Built inside the institutions where high-stakes issues are reported, managed, and answered.
Terry Wade advises energy companies and public-sector organizations on reputation, media strategy, crisis preparedness, and complex public affairs.
His perspective is shaped by senior roles at ExxonMobil, Aramco Americas, Edelman, and Breakwater Strategy, following twelve years with Reuters as a bureau chief, senior correspondent, and correspondent in Houston, Lima, and Sao Paulo.
He holds degrees from MIT and the University of California, Berkeley, and is fluent in Spanish and Portuguese.
Global Head of Media Relations
Directed top-tier media engagement and supported executive, financial, and shareholder communications.
ExxonMobil
Aramco Americas
Supervisor, Corporate & Digital Communications
Oversaw corporate communications, media relations, digital channels, content, and crisis communications.
Senior Vice President, Energy & Corporate Communications
Led Houston’s energy and corporate communications offering across major industrial and business sectors.
Edelman
Bureau Chief · Senior Correspondent · Correspondent
Covered energy, commodities, financial markets, politics, and economics across the Americas.
Reuters
Experience changes the questions you ask.
THE TLW ADVANTAGE
01
Newsroom Perspective
See how journalists build a fact pattern, test claims, develop sources, and frame complex stories.
02
Corporate Experience
Align legal, operational, financial, and reputational considerations when communications decisions carry enterprise consequences.
03
Agency Pattern Recognition
Recognize recurring communications risks across energy, chemicals, power, renewables, financial services, and related sectors.
04
International Judgment
Assess how politics, markets, culture, and media affect decisions across North and South America.
"A strong narrative cannot rescue weak facts. Start with what is true, determine what matters, and make the case clearly."
Terry Wade
CONTACT
Bring the issue in early.
If the situation carries reputational, regulatory, media, financial, or stakeholder risk, start the conversation before positions harden and options narrow.
Share enough context to understand the issue. Terry will follow up directly.